Brand
ProjectPre-Fall 2025 Ad Campaign

Ezra Petronio & Lana Petrusevych, Art Director,
Associated creatives
Tags
Description
This editorial image captured by photographer Winter Vandenbrink forms part of Balmain's Pre-Fall 2025 ad campaign, with creative direction by Olivier Rousteing and art direction by Ezra Petronio and Lana Petrusevych. A female model wearing a matching leopard print coat and boots is seen walking past outdoors, viewed partially through the window and reflections of a dark car on a city street. The scene emphasizes natural daylight, sharp contrasts between the foreground vehicle and background subject, and striking animal-print fashion styling. Casting was handled by Anita Bitton, hair by Yuji Okuda, makeup by Satoko Watanabe, and manicures by Alexandra Janowski.




