Balma Films, Production,

Description

This black and white commercial for Heinz ketchup plays on classic horror movie tropes for a Halloween promotion. The commercial opens with a raven perched on a stone surface, followed by scenes including a shower curtain splattered with viscous dark liquid, a hand with long fingernails sliding down a tiled wall, a werewolf silhouetted by a window, a zombie hand emerging from a grave, a lightning storm flashing behind a mansion, and a cloaked figure running up stairs. The ad culminates in a scene of a vampire suggesting the red viscous substance is not ketchup being applied to a burger.