Brand
ProjectSpring 2024 Ad Campaign

BFRND, Models,
Associated creatives
Tags
Description
This portrait from the Balenciaga Spring 2024 ad campaign features model Khadim Sock, photographed by Jitka Hanzlová under the creative direction of Demna Gvasalia. The subject stands barefoot on a tiled floor inside a grand room featuring large gilded mirrors and ornate mouldings on the walls. He is shirtless with his upper body exposed, wearing loose, baggy light-wash denim trousers and an oversized denim jacket shrugged off his shoulders. The lighting is soft and ambient, casting gentle shadows across the historical interior.