Brand
ProjectHigh Summer 2025 Ad Campaign

Roe Ethridge, New York
Associated creatives
Tags
Description
This fashion advertising campaign image for Balenciaga's High Summer 2025 collection, photographed by Roe Ethridge, features a model standing beside an infinity pool during sunset. The subject wears futuristic dark visor sunglasses, an oversized black puffer jacket, a black swimsuit, black gloves, and pointed black heels while holding a black handbag. The background displays a tranquil coastal resort setting with lounge chairs lining the pool edge and a warm, glowing sky at dusk. The overall composition balances high-fashion styling with a luxurious vacation aesthetic under soft natural lighting.
