Balay Brand Identity 2026

Description

This commercial design project for Balay features printed paper menus and a wine list presented against a dark backdrop. The food menus are printed on textured pink paper with black typography and ring-binder punch holes along the left margin. Separate wine lists are displayed on cream-coloured paper with sections for frizzanti, macerati, rosati, and bianchi. Typography throughout utilizes a distinctive custom logotype for Balay alongside clean type hierarchies for pricing and descriptions. The photography by DSL Studio captures the graphic collateral from a flat lay perspective, highlighting the tactile paper qualities and brand design system.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Restaurants

Color

Background

Black Seamless

Context

Advertising Campaign