BrandZales
ProjectSelf Purchase 2.0
Badger & Winters, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This music video still features various scenes showcasing Zales jewelry. The opening shot highlights a pink vinyl record playing on a turntable, with a manicured hand adorned with diamond rings setting the needle. Other scenes include women dancing against bold red and purple backdrops with the Zales logo prominently displayed. The video incorporates disco aesthetics, with a disco ball, platform stages, and geometric lighting. Models are wearing diamond jewelry, ranging from rings and necklaces to bracelets and earrings, while dancing, posing on motorcycles, and interacting with props like pool balls. Overall, the video has a glamorous, celebratory tone.