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Brand
Adweek x Uber
ProjectBackseat Drivers - Episode Three

Adweek x Uber Backseat Drivers - Episode Three 2026

Associated creatives

19th & Park
19th & ParkAgency / Creative

Tags

man in white sweaterman in white sweater smilingman wearing glassesbald manuber passenger

Description

Episode three of Backseat Drivers features a ride through New York city during Advertising Week, capturing conversations on product innovation from Uber Advertising. Ashan Khan, Head of Global Agency Partnerships at Uber Advertising, steps into an Uber vehicle and discusses the platform's personalization and impact. The video blends exterior shots of city streets and vehicle transit with interior scenes of the passenger speaking from the back seat. Natural lighting and candid interactions highlight the ongoing interview series produced in partnership with Adweek.