BrandBABY Born
ProjectOne in a Billion
Capital Media Company, Media,
Associated creatives
Tags
Description
This commercial for BABY Born presents a young girl engaged in imaginative play in her cozy bedroom, where she wears a cardboard box fashioned as an astronaut helmet. She shares the experience with her baby doll, who also wears a matching cardboard helmet. The scene shifts as the child's bedroom transforms into a cinematic representation of outer space, with the girl and her doll floating amongst stars. The visual style uses a warm, soft-lit aesthetic for the bedroom sequences, contrasting with the dark, expansive space environment. The commercial highlights themes of childhood wonder, fantasy, and the bond between child and toy.
Style
Lifestyle, Cinematic
Techniques
Live-action Technique, VFX / visual effects
Industries
CPG / Packaged Food