Grey India, Agency / Creative,

Description

This commercial campaign video for Axis Bank's Republic Day project features a young female boxer training intensely inside a boxing gym. The video captures her working out with punching bags, practicing combinations with a trainer, and performing conditioning exercises. The gym setting features industrial architecture and natural lighting streaming through large windows. The colour palette emphasizes warm tones with deep shadows, creating an atmospheric and focused mood.

Style

Horizontal, Action, Cinematic, Earthy

Techniques

Natural light

Industries

Banking

Color

Background

Gym

Context

TVC / TV Commercial