Brand
ProjectSS25 Lookbook

Samuel McWilliams, Creative Director,
Associated creatives
Tags
Description
This lookbook image for the Axel Arigato SS25 project features a model standing in a studio setting against a pale yellow wall and branded white backdrop. The subject wears an oversized camel-colored trench coat draped dramatically around the shoulders, layered over a white sweatshirt and blue-and-white striped shorts. White socks and low-top sneakers complete the look. The lighting is bright and clean, characteristic of commercial fashion studio photography, with soft shadows and crisp detail on the garments.