Cornett, Agency / Creative,
Associated creatives
Tags
Description
This video features a stylized 1950s news anchor sitting at a desk with a microphone, presenting a breaking news segment for A&W. The aesthetic is heavily inspired by mid-century television broadcasts, using muted tones, map graphics, and vintage typography. As the spot progresses, the scene shifts to highlight three new A&W chicken sandwiches: Deluxe, Crispy, and Nashville Hot, displayed against a dark background. The commercial concludes with a montage of diverse hands raising different chicken sandwiches against a soft, painted-sky backdrop, emphasizing the 'Chicken Allegiance' campaign theme. The overall tone is playful and nostalgic, blending vintage broadcast techniques with modern food photography.
Style
Humorous, Cinematic, playful
Techniques
Animation, Live-action Technique, Motion Graphics
Industries
Fast Food