BrandA&W
ProjectChicken Allegiance 2
Cornett, Agency / Creative,
Associated creatives
Tags
Description
This promotional video uses a nostalgic aesthetic, beginning with a 1950s-style news anchor announcing the A&W chicken sandwich launch. The visual style shifts between vintage broadcast footage, collage layouts with social media screenshots from the chicken sandwich wars, and stylized animations of chicken sandwiches over a map. The color palette is warm and saturated, incorporating the classic orange A&W branding. The A&W mascot, a bear, makes a cameo in a black-and-white, grain-textured sequence. The final scenes utilize a corkboard aesthetic to showcase menu details and promotional strategy.
Style
Editorial, Artistic, Cinematic, playful
Techniques
Animation, Collage, Live-action Technique, VHS / lo-fi
Industries
Fast Food