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  • ·A&W Chicken Allegiance 2 commercial video by Cornett
Brand
A&W
ProjectChicken Allegiance 2

Cornett, Agency / Creative,

Associated creatives

Cornett
CornettAgency / Creative

Tags

news anchorman reportinganchor at deskvintage microphonenews broadcastman in suit

Description

This commercial video for A&W titled Chicken Allegiance 2, created by agency Cornett, adopts a vintage news broadcast style to humorously cover the fast-food chicken sandwich wars. A news anchor sits at a studio desk in front of a stylized world map, delivering breaking updates with retro microphone equipment and insert graphics. The segment incorporates archival-style footage, newspaper clippings, and social media posts discussing rival chicken sandwiches. The satirical tone and mid-century aesthetic build a narrative around the launch of new A&W chicken sandwiches.

Style

Humorous, Horizontal, Cinematic, 1970s

Industries

Fast Food

Context

TVC / TV Commercial