BrandAvril
ProjectBrand Identity

Avril Brand Identity 2026
Associated creatives
Tags
Description
This commercial interior photograph captures a modern grocery store environment designed for the Avril brand identity project by Caserne. The central focus is a refrigerated produce display unit adorned with vibrant branding panels in deep green, red, and white. Bold French typography on the cooler door reads Qui s'aime récolte, accompanied by stylised graphic illustrations of vegetables. In the right foreground, a shopper wearing a white cardigan and blue jeans walks past the display, pushing a cart. The retail space features clean architectural lines, bright overhead lighting, and fresh produce neatly organized in refrigerated shelves.
Style
Vertical, Commercial, Clean
Industries
Grocery
Color
Forest Green (50%)
Crimson (30%)
Pure White (20%)
Background
Retail Store
Context
Advertising Campaign