BrandAutotrader
ProjectBackstage
alt_mix,
Associated creatives
Tags
Description
This behind-the-scenes video captures the production of an Autotrader commercial, featuring a mix of close-up shots of a smartphone app interface and wide shots of a film studio. The app shows a user browsing for cars and selecting a local dealership. On set, actors interact with a production crew, including a director sitting in a chair and a makeup artist adjusting an actress's hair. The studio environment is illuminated by bright film lighting equipment and large production cameras. The atmosphere is professional yet lighthearted, highlighting the collaborative process of creating a brand campaign.
Style
Lifestyle, Commercial, Cinematic
Techniques
Live-action Technique
Industries
E-commerce Platforms, Vehicle Rental & Rideshare