Brandrealestate.com.au
ProjectAustralians Love Real Estate
Kaimera,
Associated creatives
Tags
Description
This commercial campaign for realestate.com.au captures various Australians engaging with the brand's mobile app in their daily lives. The sequence features a woman walking on grass, a yoga class, a dinner setting, and a relaxed evening in a living room. Each scene features a close-up of a smartphone showcasing the app's property search interface. The visual style is naturalistic with warm, inviting lighting and a lifestyle narrative focus. The composition shifts between wide environment shots and tight close-ups on the smartphone, creating a balanced and relatable viewing experience.
Style
Lifestyle, Commercial, Warm
Techniques
Live-action Technique
Industries
Real Estate Platforms, Real Estate & Property