Project42 Days of Blood
M+C Saatchi Group AUNZ, Agency / Creative,
Associated creatives
Tags
Description
A conceptual video showcases a clear plastic tank top filled with a deep red liquid, resembling a jersey, resting on a clean white pedestal. The garment prominently displays the number 42 and the Australian Red Cross Lifeblood logo. Text appears below the pedestal, stating that donated blood only lasts 42 days, followed by a call to action to help keep the blood supply strong. The aesthetic is clean and minimal, focusing on the powerful visual of blood as a finite resource. The background is a stark, bright white, emphasizing the high-contrast red liquid.
Style
Commercial
Techniques
3D render / CGI, Live-action Technique
Industries
Public Awareness