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  • ·Australian Chamber Orchestra outdoor campaign by Andrew Moffitt
Billboard in concrete structure showing a group of musicians standing in a tall grass meadow under an overcast sky.

Andrew Moffitt, Creative Director, Sydney

Associated creatives

Andrew Moffitt
Andrew MoffittCreative Director

Tags

group of musiciansmusicians standing in grassorchestra ensembleoutdoor billboardconcrete wall background

Description

An outdoor billboard is mounted on a raw concrete wall above a tiled platform with a yellow safety line. The billboard displays a landscape photograph of a diverse ensemble of musicians standing together in a tall grass meadow beneath a pale sky. Text elements on the billboard read ACO, 2021, A NEW WORLD, and include an orchestra logo and web address. The composition captures a wide horizontal perspective framed by the weathered concrete architectural setting.

Style

Horizontal, Commercial, Desaturated

Techniques

Natural light

Industries

Music

Background

Street

Context

Out of Home (OOH)