Brand
ProjectMen's Fall 2026 Ad Campaign

Austin Butler and SJ, Models,
Associated creatives
Tags
Description
Austin Butler stands beside sheer white window drapes in an interior setting for the Saint Laurent Men's Fall 2026 advertising campaign. He is dressed in a tailored black suit with his hands in his pockets, gazing downward. In the foreground, a full dining set with chairs is enveloped in protective bubble wrap beneath a mirrored wall and a sculptural glass chandelier. Captured by Talia Chetrit under the creative direction of Anthony Vaccarello, the composition utilizes soft window light, moody tonality, and architectural reflections.
Style
Horizontal, Commercial, Moody
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Jet Black (90%)
Background
Set-dressed
Context
Advertising Campaign

