BrandAudi

Audi Launch of Instagram Advertising in Australia 2014
Associated creatives
Tags
Description
A vibrant red Audi TT coupe is positioned front and center on a paved asphalt road at night, facing directly toward the camera with its illuminated LED headlights and glowing badge plate reading 'The all-new TT'. Looming in the background is a massive radio telescope satellite dish angled toward the starry night sky and highlighted by warm beacon lights along its structural frame. Creative directed by Laura Venti for the Launch of Instagram Advertising in Australia campaign for Audi, the composition balances deep nighttime shadows with crisp, focused subject lighting.
Style
Commercial, Square, Moody, Futuristic
Techniques
Low-key / chiaroscuro
Industries
Luxury Automotive
Color
Scarlet (60%)
Jet Black (30%)
Background
Night Sky
Context
Advertising Campaign
