BrandAudi
ProjectThe Driven
Ogilvy New York,
Associated creatives
Tags
Description
This commercial for Audi, titled The Driven, captures a dynamic interplay between professional athleticism and high-performance automotive engineering. A soccer player practices his skills on a pitch at night, illuminated by intense stadium lights cutting through atmospheric fog. The scene transitions seamlessly from the player striking a soccer ball into the net to a sleek blue Audi electric vehicle. The visual aesthetic is dark and moody, emphasizing the glowing four-ring logo of the car. The video concludes with a close-up of a tachometer and the vehicle accelerating on a road, highlighting speed and precision.
Style
Cinematic, Commercial
Techniques
Live-action Technique, Slow motion
Industries
Luxury Automotive