Ogilvy New York,

Description

This cinematic commercial video for Audi titled The Driven features a man running and kicking a soccer ball toward a goal in a hazy, floodlit stadium. The athletic scenes transition into high-impact automotive shots revealing the illuminated Audi four-ring emblem and a modern electric vehicle on the pitch. Directed with dramatic low-key lighting and moody blue color grading, the video blends sports action with automotive performance. The production by Object & Animal and agency Ogilvy New York captures a sleek, high-energy aesthetic.

Style

Horizontal, Action, Cinematic, Moody, Desaturated

Techniques

Low-key / chiaroscuro

Industries

Electric / EV

Color

Background

Sports Venue

Context

TVC / TV Commercial