Audi Launch of Instagram Advertising in Australia 2014

Description

An aerial overhead perspective captures a vibrant red Audi car positioned near the edge of a light grey rocky coastal cliff. Surrounding the cliff, deep blue ocean waters churn with white seafoam against angular geometric rock formations. The daylight illuminates the contrasting textures between the smooth metallic car surface, rugged stone cliffs, and swirling turquoise sea. Creative direction for the piece was led by Laura Venti as part of the Launch of Instagram Advertising in Australia project.

Style

Commercial, Square

Techniques

Natural light

Industries

Luxury Automotive

Color

Background

Rocky Coast

Context

Advertising Campaign