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BrandAudi
ProjectLaunch of Instagram Advertising in Australia
Aerial overhead view of a red car parked on a rocky cliff edge overlooking deep blue ocean waves and rocky formations.

Audi Launch of Instagram Advertising in Australia 2014

Associated creatives

Laura Venti
Laura VentiCreative Director

Tags

red car on coastal cliffred sports carred caraerial view of red carcar at cliff edge

Description

An aerial top-down view captures a vibrant red coupe parked at the precipice of a pale rocky cliff. Below the cliffside, deep cyan and cobalt ocean waters churn with frothy white sea foam around a fractured, geometric rock formation jutting out from the sea. The stark contrast between the bright red vehicle, the rugged grey rock textures, and the dark blue water creates a graphic, high-contrast composition.

Style

Commercial, Square, Graphic

Techniques

Natural light, Drone footage

Industries

Luxury Automotive

Color

Scarlet (90%)

Background

Rocky Coast, Library

Context

Advertising Campaign