Audi Launch of Instagram Advertising in Australia 2014

Description

A side-profile shot of a vibrant red Audi sports coupe parked on an asphalt street beneath the dark underside of a massive steel bridge. A single streetlamp directly above illuminates the vehicle, casting a soft radial glow and a distinct shadow on the ground. Across the water in the background, a glowing city skyline is visible through a decorative metal railing. The cool, desaturated tones of the urban night backdrop create a stark contrast against the saturated red finish of the car.

Style

Commercial, Square, Moody, Desaturated

Techniques

Low-key / chiaroscuro

Industries

Luxury Automotive

Color

Background

Bridge

Context

Advertising Campaign