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BrandAudemars Piguet
ProjectLaunch of the Mini Royal Oak
Close-up of a brushed metal Audemars Piguet Royal Oak watch caseback and AP engraved crown against a grey gradient background.

Audemars Piguet Launch of the Mini Royal Oak 2024

Associated creatives

Laura Venti
Laura VentiCreative Director

Tags

audemars piguet royal oakaudemars piguet watchluxury wristwatchwatch casebackwatch crownbrushed steel watchmetal watch case

Description

A detailed macro view highlights the brushed metallic caseback and crown of an Audemars Piguet Royal Oak timepiece. The octagonal case showcases signature visible screws, fine circular brushing, and the iconic embossed Royal Oak typography across the central disc. The faceted winding crown displays a sharp AP monogram engraving. Studio lighting casts soft highlights along the chamfered metal edges against a clean, neutral grey gradient background.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Macro

Industries

Jewellery

Color

Charcoal (30%)
Silver (60%)
Off-Black (10%)

Background

Gradient

Context

Advertising Campaign