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BrandAudemars Piguet
ProjectLaunch of the Mini Royal Oak
Close-up of a frosted white gold Audemars Piguet Mini Royal Oak watch bracelet and caseback reflected on a polished surface.

Audemars Piguet Launch of the Mini Royal Oak 2024

Associated creatives

Laura Venti
Laura VentiCreative Director

Tags

frosted gold watch braceletwatch braceletmetal watch strapaudemars piguet royal oakluxury watch casebackwatch clasp

Description

A refined product close-up showcases the Audemars Piguet Mini Royal Oak luxury watch resting on a reflective surface. The foreground emphasizes the frosted texture of the metal bracelet links and the polished AP logo on the folding clasp. In the soft-focused background, the octagonal caseback reveals the engraved Royal Oak signature and industrial bezel screws. Neutral studio lighting illuminates the brushed metal finishes and creates a clean mirror reflection below.

Style

Vertical, Commercial, Clean, Tactile

Techniques

Macro, Soft Light

Industries

Jewellery

Color

Medium Grey (30%)
Silver (70%)

Background

Gradient

Context

Advertising Campaign