Audemars Piguet Launch of the Mini Royal Oak 2024

Description

A two-page advertorial magazine spread for the launch of the Audemars Piguet Royal Oak Mini timepiece, creative directed by Laura Venti. The left page features a bold headline reading 'MINI BUT MIGHTY' beside a yellow gold Royal Oak Mini positioned at the bottom, projecting a dramatic magnified watch shadow across the cream surface. The right page incorporates body copy alongside multiple product views, including a vertical display of the frosted gold watch, macro close-ups of the Petite Tapisserie dial and frosted case texture, an AP-engraved clasp, and an engraved caseback detail. The entire composition uses high-contrast warm studio lighting and refined editorial typography.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Jewellery

Color

Background

Solid Colour

Context

Advertising Campaign