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BrandAudemars Piguet
ProjectLaunch of the Mini Royal Oak
Close-up of a rose gold frosted finish Audemars Piguet Royal Oak luxury watch showing textured bracelet links and bezel details.

Audemars Piguet Launch of the Mini Royal Oak 2024

Associated creatives

Laura Venti
Laura VentiCreative Director

Tags

frosted gold watchgold watchaudemars piguet royal oakluxury watchrose gold watchfrosted gold braceletwatch bezeloctagonal bezel

Description

A detailed close-up shot highlights the intricate craftsmanship of the Audemars Piguet Mini Royal Oak watch in frosted rose gold. The octagonal bezel with polished hexagonal screws frames a tapisserie pattern dial with luminescent indices. The bracelet and case exhibit a finely hammered, shimmering frosted gold texture contrasted with brushed beveled edges. Diffused studio lighting creates soft highlights and warm tones across the metallic surfaces, set against a smooth gradient background.

Style

Vertical, Commercial, Tactile, Warm

Techniques

Macro, Soft Light

Industries

Jewellery

Color

Rose Gold (100%)

Background

Gradient

Context

Advertising Campaign