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BrandAtlético Dallas
ProjectBrand Identity
Light gray typography reading Atlético Plays For Dallas with a central heraldic lion crest against a solid white background.

Atlético Dallas Brand Identity 2026

Associated creatives

Moniker
MonikerDesign
ModestWorks
ModestWorksDesign
Max Kütz
Max KützPhotography
Blair Getz Mezibov
Blair Getz MezibovPhotography
Tom Meek
Tom MeekHeraldic Artist

Tags

typography layouttypographyatletico dallas brandingatletico dallasheraldic lion crestlion crestcrest logo

Description

A clean, minimalist typographic poster design presented in light gray against a stark white backdrop for the Atlético Dallas brand identity. The layout features stacked sans-serif uppercase lettering reading 'ATLÉTICO PLAYS FOR DALLAS' interspersed with subtitle text referencing the 'ATLÉTICO DALLAS LAUNCH EDITION KIT'. Positioned dead-center between 'PLAYS' and 'FOR' is an intricate heraldic rampant lion emblem. The composition relies on high-contrast vertical alignment and generous negative space.

Style

Vertical, Minimalist, Graphic

Techniques

Typography

Industries

Soccer

Color

Light Grey (100%)

Background

White Seamless, Residential Building

Context

Advertising Campaign