H&M Atelier S/S 25 Campaign 2025

Description

In a fashion atelier setting, a fair-skinned male model stands centrally, sporting a dark overcoat over a light button-up shirt, paired with blue jeans and brown boots. He holds a brown leather duffel bag in his left hand. In the background, a Caucasian female walks away, wearing a white lab coat and dark trousers, while an African American man in a white lab coat sits on a stool. A design board displays sketches and fabric swatches, and mannequins are present in the mid-ground. The scene is lit with natural light, enhancing the studio ambiance. The photo's composition emphasizes the model's attire against the backdrop of a working design space.