BrandNHS England
ProjectBreast Screening
At Collective, Production,
Associated creatives
Associated creatives
Tags
Description
A series of quick cuts shows various adult women adjusting their bras. The shots are set indoors, in hallways and living rooms, with a warm, inviting lighting scheme. The women are seen from various angles, some looking in mirrors, others while watching television or standing in hallways. The women are wearing casual clothing, in various skin tones and body types. The warm interior color palettes highlight the normalcy of regular breast checks.