BrandNike
ProjectNike Shox Z Campaign

Nike Nike Shox Z Campaign 2025
Associated creatives
Tags
Description
Professional tennis player Aryna Sabalenka poses for the Nike Shox Z campaign, seated on a sculptural metal wire chair designed by Carlos Escobar. She is dressed in a black zip-up athletic jacket, black shorts, white high socks, and black Nike Shox Z sneakers with red accents. The composition rests above a glowing grid of horizontal fluorescent tubes against a dark backdrop filled with frozen, exploding tennis balls trailing clouds of white powder. High-contrast lighting and wind-swept hair create an intense, surreal sports aesthetic.
Style
Horizontal, Commercial, Moody, Surreal
Techniques
VFX / visual effects
Industries
Sportswear
Color
Jet Black (50%)
Pure White (20%)
Background
Set-dressed
Context
Advertising Campaign