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BrandMcVitie's
ProjectSocial 10s

ArtBot, Agency / Creative,

Associated creatives

TBWA\London
TBWA\LondonAgency / Creative
Manning Gottlieb OMD
Manning Gottlieb OMDMedia
Talon
TalonAgency / Creative
ArtBot
ArtBotAgency / Creative
Grand Visual
Grand VisualAgency / Creative
Katy Niker
Katy NikerProduction
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Coffee & TV USMusic / Sound
Taylor Herring
Taylor HerringPR
Taylor Herring
Taylor HerringAgency / Creative
Pixel Artworks
Pixel ArtworksAgency / Creative

Associated creatives

ArtBot
ArtBotAgency / Creative

Tags

biscuitcookiesfoodMcVitie'sbrand logo

Description

A close-up shot showcases a McVitie's biscuit with the brand logo imprinted on its surface. The biscuit is golden-brown in color, with small perforations and a textured appearance. The product is brightly illuminated against a vibrant blue backdrop. Below the biscuit, a gold wave design with flame image accents the composition, and a glowing light effect enhances the biscuit. The product appears to be floating in mid-air. The text 'In 1925 we re-invented the wheel' and 'of the Nation's Greatest Invention' are displayed above the biscuit.