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Brand
Art Museum University of Toronto
ProjectBrand Identity
Flat lay of brand identity stationery including envelopes, business cards, and brochures with colorful typography on light background.

Art Museum University of Toronto Brand Identity 2016

Associated creatives

Underline Studio
Underline StudioGraphic Design

Tags

brand identity stationerybrand identitystationery suitecollateral designprinted collateralbrochures and business cardsbrochuresbusiness cardsenvelopesletterhead

Description

This flat lay photograph showcases a cohesive brand identity and stationery suite for the Art Museum University of Toronto, designed by Underline Studio. The arrangement includes an assortment of printed collateral such as white and colored envelopes, business cards, letterhead, and folded brochures in striking shades of blue, red, purple, and turquoise. Bold, custom typography bearing the museum name features prominently across the various items alongside minimalist text layouts. The composition is arranged in a neat, geometric diagonal layout against a clean, neutral grey surface with soft directional lighting creating subtle drop shadows.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography

Industries

Digital Media & Publishers

Color

Pure White (50%)
Royal Blue (30%)
Crimson (20%)

Background

Grey Seamless

Context

Advertising Campaign