ARRI Stage London, Association,

Description

This video showcases a commercial production shoot for an automotive brand utilizing virtual production techniques. The scene takes place in a large photo studio with a digital screen displaying a scenic landscape as a backdrop. A black car is staged on a platform with faux foliage. The production crew is filming with camera equipment, lighting, and a robotic arm. The video also shows the process of storyboarding and how virtual production works in coordination with design software and computer-generated models. The commercial's concept is to show the car driving through an animated environment. Actors are filmed inside and alongside the vehicle.