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BrandPNC Bank
ProjectBrilliant Ben Franklinisms - Marry Rich

Arnold Worldwide, Agency / Creative,

Associated creatives

Arnold Worldwide
Arnold WorldwideAgency / Creative
Framestore - New York
Framestore - New YorkProduction
Framestore - New York
Framestore - New YorkPost Production / VFX
Soundtrack Boston
Soundtrack BostonMusic / Sound

Tags

Benjamin Franklinhundred-dollar billmoneycurrencyPNC Bankfinancial literacyportraitbanknote

Description

A close-up shot of a hundred-dollar bill features Benjamin Franklin's portrait inside a circular frame. A PNC Bank logo is visible at the top. The text "You don't have to marry rich. Unless your fiancé's name is Rich. Then you should probably marry him. And start building your riches together" is overlaid on the image. The background transitions to an orange screen with the PNC Bank logo and the slogan "BRILLIANTLY BORING SINCE 1865" displayed in white text. Copyright information is at the bottom. The video is digitally altered.