BrandAetna
ProjectMountain Biker
Arnold NYC, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This Aetna ad displays a man in bike gear reflected in a car mirror on a cloudy day. The man gets a bike off a car rack. Next, a couple is seen mountain biking through a rural, tree-lined landscape. The man jumps over a puddle. The ad shows a tablet with a healthcare app and a calendar app on a smartphone. The apps allow symptom checking and appointment scheduling. A laptop displays health plan cost estimates. The scene emphasizes access to health and wellness solutions through outdoor activity and technology.