BrandAetna
ProjectBeing A Kid
Arnold NYC, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
An Aetna commercial shows diverse scenes related to health and wellness. The ad opens with a family in a hospital hallway, a little girl in a wheelchair. The next scene shows three young girls playing dress-up, emphasizing joy and friendship. The commercial transitions to an outdoor setting where a girl swings on a tire swing as a woman blows bubbles, capturing a sense of carefree fun. The commercial also displays use of Aetna's website and mobile app, highlighting tools for finding specialists and managing health costs. The ad presents a positive view of healthcare and coverage, focusing on well-being and access to care.