Arnold NYC, Agency / Creative,

Description

This Aetna advertisement emphasizes health and wellness. The commercial opens on an Aetna web page with a 'what's your healthy' prompt. The next scene shows a man and a girl dancing in a living room, followed by a group of adults participating in an aqua exercise class in a pool. There's a man standing in a kitchen eating pie, and finally, the Aetna website again, this time on a laptop and phone. The color palette is bright and cheerful with blues, greens, and oranges. The style is informal and aims to present health as a fun and approachable concept.