Arnell Group, Agency / Creative,

Description

The video features a man in a suit, identified as Ron Felcher, C.E.O. of Felcher & Sons, discussing his company's partnership with Reebok for an 'Office Linebacker Program'. He's in a dimly lit office, with a Reebok mug on his desk and a plaque behind him. The scene cuts to an office environment where a man in a blue shirt and tie is tackled by a football player in a red jersey. A close-up shot shows the football player standing over the tackled man. The C.E.O. mentions that the program has increased productivity by 46%. Scenes of office workers being tackled by the football player are interspersed throughout, depicting the disruptive yet effective nature of the program.