Brand
ProjectSilk Foundation

Tiah Beye, Model,
Associated creatives
Tags
Description
Photographed by Jair Sfez for the Armani Beauty Silk Foundation project, this commercial beauty close-up features model Tiah Beye. Five liquid foundation shade swatches are applied diagonally across her cheek, numbered 13.6, 13.8, 14, 15.5, and 15.8 in clean white overlay typography. The shot utilizes soft, direct beauty lighting that highlights the smooth texture and luminous finish of the foundation formula against her skin. The tight macro framing emphasizes the nuanced tonal gradients between each shade against a pale, neutral background.
Style
Commercial, Square, Clean, Glossy
Techniques
Beauty Light
Industries
Cosmetics
Context
Advertising Campaign