Emir Eralp, Director, Paris

Description

This portrait features a model outdoors under an overcast sky, wearing a voluminous fuzzy faux fur coat layered over a white turtleneck and a matching knitted balaclava. The soft, natural lighting creates a muted colour palette across the scene, highlighting the tactile textures of the winter outerwear. Bold overlaid text reads ARKET Holiday 2022 across the center of the frame. The composition is captured vertically in an editorial style, directed by Emir Eralp.

Style

Editorial, Vertical, Desaturated, Nostalgic

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Overcast Sky

Context

Advertising Campaign