Arket AEKET AW26 2026

Description

A close-up campaign portrait captured from behind, focusing on the back of a model's head and neck against a clear blue sky. The subject has short, windblown blonde hair and wears a structured black leather jacket with a stand-up collar and detailed panel stitching along the spine. Bold white typography spelling the brand name is overlaid across the middle of the frame. Shot in bright daylight by photographer Dudi Hasson with hair styling by Sarah Jo Palmer and makeup by Rebecca Wordingham.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Clear Sky

Context

Advertising Campaign