Arket AEKET AW26 2026

Description

Shot by photographer Dudi Hasson for the Arket AW26 campaign, this outdoor fashion portrait features a blonde model wearing a plush, oversized beige shearling coat layered over a vibrant red turtleneck sweater. The subject gazes directly toward the camera with hair swept across her face, set against a clean backdrop of the open sea horizon and clear sky. Captured in natural daylight, the image highlights rich tactile textures and tonal contrast, with hair styling by Sarah Jo Palmer and natural makeup by Rebecca Wordingham.

Style

Editorial, Vertical, Tactile, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Ocean

Context

Advertising Campaign