Arket AEKET AW26 2026

Description

A vertical still life composition created for the Arket AW26 campaign, photographed by Dudi Hasson. The arrangement features two silver utensils with bamboo-carved stems—a fork pointing upward and a spoon inverted downward—flanking a dried golden-yellow botanical branch. Soft natural sunlight casts subtle shadows across the pale background, while tiny ants crawl across the surface and props. Reflections of a clear blue sky and clouds appear on the polished surfaces of the cutlery. The white capitalised text 'ARKET' is positioned across the centre of the frame.

Style

Vertical, Commercial, Warm, Minimalist

Techniques

Typography, Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign