Arket AEKET AW26 2026

Description

A Black man lies on his back across a crinkled textile ground split between pastel pink and vivid sky blue. He wears a soft blush crewneck t-shirt paired with medium-wash blue denim jeans, resting one forearm across his forehead to shield his eyes while the other hand rests casually against his abdomen. Sunlight casts soft shadows across his face and clothing, highlighting the textures of the relaxed cotton knit and denim weave. Photographed by Dudi Hasson for Arket's AEKET AW26 collection, with hair styling by Sarah Jo Palmer and makeup by Rebecca Wordingham.

Style

Editorial, Vertical, Pastel, Clean

Techniques

Natural light

Industries

Menswear

Color

Background

Fabric Texture

Context

Advertising Campaign