Ariely Original, Agency / Creative,

Description

This is a commercial for Solitaire Cash, featuring Stephen A. Smith at a basketball game. The scene opens with a wide shot of the stadium crowd and a basketball game in progress. In the foreground, a man is seen playing Solitaire Cash on his smartphone. Another fan calls out Stephen A. Smith, who is sitting in the audience, for playing Solitaire Cash during the game. Smith humorously responds that the game is trying to distract him from Solitaire Cash. The ad cuts to Smith standing in a studio environment with simulated cards and crowds, promoting the World Solitaire Championship. Other scenes show people playing the game at what seems like a wedding and other social events. The lighting ranges from the bright arena lights to the artificial lighting of a studio setting.