BrandAmazon Health
ProjectRash Decisions
Arcade Edit NY, Post Production / VFX,
Associated creatives
Tags
Description
A man with a severe rash on his arm, neck, and leg is speaking to an Amazon Health AI application on his smartphone. He expresses frustration that a camping trip with his two daughters, who are sleeping behind him in the tent, is not as fun as expected. The AI application analyzes uploaded photos of the rash and suggests it resembles poison ivy, recommending seeking help from a medical provider and potentially getting medication. The lighting is dim, suggesting night, and the environment is an enclosed tent, with gear visible in the background. The man, dressed in a casual t-shirt, seems relieved by the AI's quick diagnosis and advice.

