BrandApple Watch
ProjectStool
ARC, Post Production Company,
Associated creatives
Tags
Description
This night scene shows a man running on an urban street at night. He is wearing a blue and grey athletic long sleeve shirt with a neon green hood and black athletic pants, and looking at his watch. The reflection in the window next to him shows a group of people at a bar, with cocktails and conversations suggesting a social gathering. The background is dimly lit with visible street lights, and the setting is urban. The window shatters, indicating a disruption or breaking of old habits. There is a display on the smart watch shows stats for the run.